Helping vacation rental brands attract more guests, drive direct bookings, and grow sustainably with smart, scalable marketing strategies.
Most vacation rental businesses rely on platforms like Airbnb and VRBO to get seen, and there’s nothing wrong with that. But the real growth happens when you also build your own brand. Our digital marketing for vacation rentals help you boost direct bookings, grow brand recognition, and simplify your operations, without the high fees.
Running a vacation rental business is tougher than ever. With thousands of listings on platforms like Airbnb and VRBO, you’re facing more competition, higher fees, and limited say over how your properties are presented.
But it doesn’t have to be this way.
One With Digital helps vacation rental owners use all available tools—your own website, third-party listings, and tools like Lodgify—to drive more direct bookings, improve guest retention, and grow a recognizable brand.
You don’t need to choose one or the other. We help you build a strategy that works with your current setup while creating a stronger, more independent brand.
If you’re like most vacation rental owners, you started with a simple idea—offer a great place for guests and watch the bookings roll in. But in today’s crowded market, that’s not enough. With thousands of similar listings, your property can easily disappear in a sea of options.
And the challenges don’t stop there.
Guests scroll through page after page of similar properties, and your listing is just one of many. Even if your space is beautifully designed, it gets buried among generic descriptions and the same old “cozy” or “charming” labels.
Airbnb, VRBO, and other platforms list your property for a cost. The platform fees can easily turn a profitable booking into a breakeven deal. Also, because they control the booking process, you miss out on direct guest relationships.
When guests have a great experience, they often remember the platform, not your property. The next time they’re looking for a place to stay, they may not even think of you.
Between handling bookings, maintenance, and guest communications, marketing can feel like an afterthought. Creating a consistent digital presence across multiple platforms takes time and know-how, and it’s easy to feel stretched thin trying to keep up.
You don’t have to ditch third-party platforms, but you do need a better strategy that helps you fill digital marketing gaps, even when you’re using them.
At One with DIgital, we don’t just market your rentals: we help you take ownership of your online presence. Whether you’re syncing calendars through Lodgify or managing listings on Airbnb, our vacation rental marketing strategies are designed to make your properties easy to find, memorable, and most importantly, booked.
We build or optimize your website to become your primary booking hub. Because guests book directly with you, there are no third-party fees or lost revenue. With clear messaging and a seamless booking process, your website becomes a 24/7 sales engine.
Your brand is how guests remember you. We help you create a brand identity that stands out, from a memorable website design to clear, engaging messaging. Guests will know who you are, remember your name, and come back for future stays.
Waiting for guests to find you on crowded platforms means losing to your competition. We make sure your brand is visible through SEO, digital ads, and social media. Travelers find your website first, book directly, and avoid the platform shuffle.
We connect your site with tools like Lodgify so availability stays updated, no matter where guests book. Everything flows through one system—clean, simple, and fully connected.
A packed calendar doesn’t happen by accident. We follow a proven three-step vacation rental digital marketing process that turns browsers into guests and first-time stays into loyal fans. Here’s how we make it happen.
We begin by getting to know your business, including your properties, target guests, and current marketing efforts. This helps us design a custom strategy that aligns with your goals.
Your website is the heart of your brand, and we make sure it works for you. If you don’t have one, we build it. If you already do, we optimize it to become a powerful booking engine.
Our team launches targeted digital ads to reach guests before they even consider booking platforms. We use expert SEO techniques, as well as email and social media campaigns to keep your brand visible and top of mind.
Your properties deserve more than a cookie-cutter marketing package. We combine sharp strategy with proven tools to turn lookers into bookers—right on your own site.
A fast, mobile-friendly site is the first step. We build pages that look and feel like your properties: warm, inviting, and easy to navigate. Clear calls to action walk guests from browsing to booking in seconds.
Don’t wait for guests to stumble upon your listings. Our digital ad campaigns on Google, Facebook, and Instagram put your properties in front of travelers actively planning their next getaway. We use precise targeting to show your ads to people who are ready to book.
SEO is your secret weapon for long-term visibility. We optimize your website with guest-focused content, strategic keywords, and technical enhancements. When travelers search for rentals in your area, your site shows up first.
Social media is where travelers dream, plan, and share their adventures. We help you build an active social presence on Instagram and Facebook. With the right mix of organic content and paid promotions, you stay connected with past and future guests.
Marketing isn’t set-it-and-forget-it. We continuously monitor your campaigns, using real-time data to see which ads, keywords, and social posts drive the most bookings. If something isn’t working, we tweak it, so your marketing dollars always deliver results.
Email marketing is one of the most effective ways to keep guests engaged and coming back. Our team creates and automates email campaigns that connect with audiences at every stage of their journey. Each message feels personal, lands in the right inbox, and keeps your brand top of mind long after checkout.
Here’s how we helped a luxury rental brand in St. Maarten level up their digital presence and create a smoother, more consistent guest experience, without adding more to their plate.
Indigo Oceanview Properties
When Indigo Oceanview Properties came to us, they needed a digital setup that matched the premium experience they were delivering in person.
We designed a fully integrated setup using Lodgify and Google Ads, including automated email flows, GPS check-in instructions, SEO-friendly content, and a clean website designed to drive direct bookings. We also launched targeted ad campaigns to reach travelers actively planning Caribbean getaways.
Results:
If you’re looking for similar results, see how our Vacation Rental Marketing Services and Lodgify Setup Packages can help you simplify operations, increase bookings, and deliver a better guest experience from start to finish.
Yes. Your own website gives you full control over your brand, lets you drive direct bookings, and builds long-term value beyond third-party platforms. It’s the difference between being just another listing and being a recognizable brand.
Absolutely. We help you integrate all your platforms, so your calendar stays in sync, and you get the best of both worlds: steady platform bookings and growing direct traffic through your website.
Not at all. Whether you manage one cozy cabin or a hundred luxury condos, our strategy scales with your business. We design a plan that matches your goals, no matter your size.
Digital marketing gets your brand in front of travelers before they consider booking platforms. Through SEO, targeted ads, and optimized content, we drive guests to your website. They book directly, you build brand loyalty, and you keep more of your revenue.
You can expect a steady increase in website traffic, more direct bookings, and stronger brand recognition. Our custom strategies help you build guest trust, drive repeat bookings, and reduce reliance on third-party platforms, leading to higher overall revenue.
Absolutely. We don’t replace your platforms—we make them work better. We integrate your listings so your availability stays synced and your brand stays strong across all channels.
You don’t need to abandon Airbnb or Booking.com—but you shouldn’t rely on them, either. Let’s help you grow your direct bookings, strengthen your brand, and streamline your operations across every platform you use.
Schedule a free vacation rental digital strategy session today and let’s talk about turning clicks into confirmed stays.
