Advantage Benefits Group
Case Study
Secure Website Redesign for Advantage Benefits Group
A Fast-Tracked Digital Upgrade for A Leading Michigan Benefits Provider, Focused On Security, Usability, And Long-Term Growth.
Advantage Benefits Group is a Michigan-based employee benefits and health insurance advisor with 125 years of combined industry experience. While their previous website served them reliably for years, it no longer met the standards they held for performance, usability, or backend functionality. They wanted a solution that reflected their professionalism and set them up for future growth.
As their trusted website redesign service provider in Michigan, One With Digital helped them plan and execute CMS migration, enhance security, and improve both speed and usability, all in just six weeks.
The project combined health insurance marketing with secure, accessible website design.
Meet Advantage Benefits Group: Experts in Employee Health Plans
Advantage Benefits Group (ABG) is a reputable partner in employee benefits consulting. With 125 years of combined experience, this Michigan health insurance provider guides local employers in building sustainable, high-value benefits programs.
Known for deep client relationships, regulatory expertise, and personal service, ABG offers solutions that balance compliance and care. To match their high standard of service, they wanted a website that could support their next phase of growth with improved usability, security, and performance.
Addressing Security Risks, Challenges & Outdated Technology
ABG’s legacy site ran on Concrete5, a platform that had served its purpose but was no longer keeping pace with modern tools and standards.
Rather than wait for functionality issues or limitations to slow them down, the ABG team took a forward-looking approach. They wanted a system that could scale with their business, keep client interactions seamless, and integrate strong privacy practices from the ground up.
They came to us with clear goals:
- Upgrade to a flexible, well-supported CMS
- Strengthen website privacy and performance
- Make the site easier to manage for internal stakeholders
- Create a smooth user experience for their clients
A Modern, Secure Redesign Built for Long-Term Growth
Our team provided a secure, scalable overhaul that preserved ABG’s brand while modernizing its digital foundation. It was achieved through a targeted WordPress migration and purposeful website redesign.
WordPress Migration
We moved ABG from its legacy CMS to WordPress, restructuring content, permissions, and workflows for stability and ease of use. As a modern CMS for insurance providers, WordPress gives them a well-supported, secure, and highly customizable platform with long-term flexibility.
Better Security
End-to-end encryption, bot protection, and data submission controls were added to the new site. With role-based alerts and smarter form handling, the updated infrastructure aligns with industry best practices and supports HIPAA compliance.
Accessible Website Redesign
We rebuilt the site using ADA/WCAG standards and a simplified structure to help every visitor find what they need, quickly. The layout also makes room for future content growth without requiring a redesign.
VPS Hosting Solutions
ABG’s website now runs on an isolated VPS setup, complete with automated backups, staging capabilities, and performance monitoring. These enhancements improve uptime and create a solid foundation for continuous updates.
Stronger Performance and Safer User Experience
In just six weeks, we helped ABG transition to a faster, safer, and more manageable site, without disrupting their operations.
We delivered:
- Zero flagged risks and considerable cybersecurity improvements after hardening and audit cleanup
- Better mobile optimization, improved Core Web Vitals, and quicker time-to-interactive
- CDN and caching upgrades that boosted Lighthouse scores and overall website performance
- A fully documented WordPress migration, making future edits easier and more secure
The new site reflects ABG’s high standard of care while equipping their team with a modern toolset to support future updates, service enhancements, and marketing initiatives.
What the Client Had to Say
The Keys to a Smooth & Impactful Redesign
For us, this redesign was a shared effort to reinforce ABG’s professionalism through a faster, more secure digital experience.
- Clear communication kept timelines tight and decision-making efficient
- Proactive planning around security and usability helped avoid costly rework
- A collaborative web development workflow brought content, design, and engineering together
- A values-first approach made sure the website redesign reflected ABG’s brand, WCAG compliance needs, and client care.
- QA and documentation supported an easy handoff and worry-free maintenance
Let’s Strengthen Your Digital Foundation
Whether you’re in health insurance, financial services, or another professional industry, we can help you modernize your website and support your next chapter. One With Digital builds secure, scalable sites that reflect your brand and work for your team and clients. Contact One With Digital to discuss a similar project.
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