PPC Management Services That Generate Qualified Leads
Generate qualified leads with paid search campaigns built around clear conversion goals, disciplined targeting, and measurable return on ad spend. One With Digital manages keyword research, ad copy, bidding, audience targeting, landing-page alignment, testing, and reporting so your budget supports profitable growth.
Paid media works harder when every channel supports the same journey. We connect PPC with SEO services, conversion-focused landing pages and website design, and a practical digital marketing strategy. Review our case studies for examples of coordinated campaigns and measurable outcomes.
Google Ads Consulting: A Second Set of Expert Eyes on Your Account
What is Google Ads consulting? Google Ads consulting is an expert review of how your Google Ads account is built, tracked, and spending, followed by a prioritized plan to fix it. A consultant checks conversion tracking, campaign structure, keywords and search terms, negative keywords, bidding, budgets, ads, landing pages, and the quality of the leads coming in, then explains what to change first and why.
One With Digital offers Google Ads consulting for businesses that want an outside expert opinion before they spend more, and full Google Ads management for businesses that want us to run the account day to day. You can start with a one-time audit and strategy session, keep running your account in-house with our plan, or have us take over management.
What you get from a One With Digital Google Ads consult:
- A conversion-tracking check, so you know which calls, forms, and bookings Google Ads is actually producing
- A search-terms and wasted-spend review, with recommended negative keywords
- A campaign-structure and bidding review matched to your goals and service area
- Landing-page feedback focused on turning clicks into calls and inquiries
- A written, prioritized action plan and a walkthrough call in plain language
- A clear recommendation on whether to self-manage, use us as an advisor, or hand over management
Who Our Google Ads Consulting Is For
We work with small and mid-sized businesses and nonprofits in Grand Rapids, across Michigan, and throughout the country, especially organizations where every call or inquiry matters:
- Home health and home care agencies: reach families searching for in-home care, private-duty caregivers, and companion care in your service area, and track inquiries so budget goes to the searches that turn into care consultations.
- Senior care and eldercare organizations: eldercare planners, senior living and assisted living communities, adult day programs, and caregiver support services. Your ads reach adult children and caregivers researching options for a parent, with messaging that is clear, respectful, and compliant with Google’s healthcare advertising policies. See our Crossroads Eldercare Options case study.
- Area Agencies on Aging and aging-services nonprofits: Google Ad Grant setup and management for eligible nonprofits, alongside paid campaigns. Learn more about our aging adult marketing.
- Local service businesses: septic pumping, portable sanitation, and other home-service companies that need calls from a defined service area. See our septic marketing work.
- Greenhouses, nurseries, and garden centers: seasonal and B2B campaigns. See our greenhouse marketing services.
- Vacation rentals, health insurance agencies, and professional services. See all the industries we serve.
PPC and Google Ads management in Grand Rapids: One With Digital is based in Grand Rapids and manages Google Ads for West Michigan businesses and organizations. Learn more about our Grand Rapids digital marketing agency.
Why Choose Us?
Our team knows how to scale your ad performance quickly without overspending your marketing dollars. We’ve managed ad campaigns across dozens of industries, from eCommerce brands and real estate firms to healthcare providers, SaaS companies, and local service businesses.
We’ve also helped niche industries like greenhouses and septic pumping companies increase web traffic, generate qualified leads, and bring in consistent conversions with paid ads.
When you work with us, you can expect:
Custom PPC Strategies
Your PPC strategy should be as unique as your business. We research your customers, market, and competitors to build targeted ad campaigns specifically crafted around your objectives and ideal audience.
Data-Driven Optimization
We use advanced AI and analytics tools to constantly track and improve your campaigns. By identifying what’s working and quickly cutting out what’s not, we can help maximize your returns.
Google Ads & Social Ads Expertise
Our expertise spans across major platforms like Google Ads, Facebook, Instagram, LinkedIn, TikTok, and more. Wherever your customers are, we build targeted, impactful ad campaigns to reach and convert them efficiently.
Transparent Reporting
With our PPC agency, you’ll never have to guess how your marketing budget is working. Our clear, easy-to-understand reports show exactly where your budget goes, what’s generating results, and how we’re continuously optimizing performance.
Our PPC Services
At One With Digital, we customize every campaign around your unique goals. By combining proven channels with high-impact creatives, we help you target the right prospects and convert them into loyal buyers.
Our PPC solutions include:
Google Ads Management
We manage optimized search, display, and shopping campaigns, fine-tuned to target your ideal customers, improve your visibility, and deliver measurable results that matter to your bottom line.
Social Media Advertising
Facebook. Instagram. LinkedIn. TikTok. You name it, we do it. Our team builds scroll-stopping ads with strong creative, precise targeting, and smart optimization.
YouTube Advertising
Video ads are a powerful way to capture attention, boost brand recognition, and drive action. We create compelling YouTube ads designed specifically to reach the right viewers at the right moments.
Remarketing & Retargeting Ads
Don’t lose traffic that’s already interested in your brand. We build remarketing campaigns that bring people back to your site with targeted messaging so you can close more sales without raising your ad budget.
eCommerce PPC
Running an online store? We’re experts in ROI-driven advertising for Shopify, WooCommerce, Amazon, and more. Our ads do more than just drive traffic; they attract ready-to-buy shoppers who boost your sales and revenue consistently.
Landing Page Optimization
Don’t waste ad spend by sending clicks to poorly optimized pages. We design and optimize landing pages that immediately convince visitors to take action—sign up, buy, call, or book. Better landing pages mean better conversions.
PPC Audits & Consulting
If your current ads aren’t performing, we’ll find out why. Our Google Ads audits and consulting break down what’s working, what’s not, and how to fix it, with a written action plan and a walkthrough call. You can use the plan in-house or have us implement it.
Case Studies
& Success Stories
For John’s Sanitation, we run Google Ads for septic pumping and restroom trailer rentals, alongside a brand campaign and seasonal campaigns. The campaigns count a completed website lead form as the primary conversion, and GA4 tracks form submissions and click-to-call taps, so ad spend is judged on real inquiries rather than clicks. The figures below are GA4 counts across all channels for October 2025–September 2026.
John's Sanitation Lead Tracking Results (Oct 2025–Sep 2026):
Website Form Submissions
Click-to-Call Taps
Quote Button Clicks
quote clicks tracked in GA4 across all channels
Our PPC Management Process (How We Work)
Great PPC campaigns don’t happen by chance. At One With Digital, we follow a clear, proven PPC process to deliver consistent, measurable results. Here’s exactly how we’ll turn your ad spend into increased sales and qualified leads.
Research & Strategy Development
We analyze your audience, competition, and market trends. Using that data, we craft a customized plan that aligns with your goals: be it more leads, higher sales, or better brand awareness.
Campaign Creation & Launch
Once the strategy’s set, we build everything from scratch, including keywords, targeting, ad creatives, and landing pages. Then we hit “go” on your campaigns, monitoring performance every step of the way.
Optimization & A/B Testing
We never settle for “good enough.” We split-test different headlines, audiences, and bidding strategies to find the winning combination. By constantly refining, we squeeze more conversions out of every ad dollar.
Performance Tracking & Reporting
You deserve to know exactly how your budget is performing. We compile data-driven insights into easy-to-digest reports, so you see where your money’s going and how we’re continuing to improve.
How Google Ads Consulting and Management Are Priced
We price Google Ads work around scope, not guesswork. A consult or audit is a one-time project. Ongoing management is a monthly fee based on the number of campaigns, platforms, and locations we manage. Your ad spend is paid directly to Google and is always separate from our fee. We’ll give you a written quote after a short discovery call, before any work starts.
Client Testimonials & Reviews
Frequently Asked Questions (FAQs)
What makes One With Digital’s PPC services different?
We focus on measurable results. Unlike generic agencies, we use detailed research, proven processes, and constant optimization to make your budget deliver maximum impact. Our transparent approach keeps you fully informed, while our custom strategies target your exact audience.
How much budget do I need for PPC advertising?
The budget you’ll need will depend on your goals, market competition, and industry. We’ll help you choose a realistic budget that can drive solid results without overspending. You stay in control and we make sure your money works harder.
How long does it take to see results with PPC?
You can start seeing traffic and conversions within days of launching, but real traction usually happens in the first 30–90 days. PPC is fast, but optimization takes a bit of time. We constantly test, tweak, and scale to make sure performance keeps improving over time.
Do you offer PPC services for eCommerce businesses?
Our team specializes in PPC for online stores using platforms like Shopify, WooCommerce, and Amazon. We’ll help you attract buyers who don’t just browse but actively buy from your store.
Can I run PPC ads on multiple platforms?
Yes, and we recommend it. Running PPC across platforms like Google, Facebook, Instagram, YouTube, and LinkedIn significantly boosts your reach and visibility. Our multi-channel approach helps your business stay in front of potential customers wherever they go online.
What’s included in your PPC management services?
You get full-service management from start to finish: campaign setup, ad copywriting, targeting, bidding strategy, A/B testing, and detailed reporting. We handle everything, keep you updated, and adjust as needed to improve performance.
What does a Google Ads consultant do?
A Google Ads consultant reviews how your account is set up, tracked, and spending, then gives you a prioritized plan to improve lead quality and reduce wasted spend. At One With Digital that includes conversion tracking, search terms, negative keywords, campaign structure, bidding, ads, and landing pages.
Should I hire a Google Ads consultant or an agency to manage my ads?
If you have someone who can run the account but want an expert plan, start with a consult. If you want the account run for you, choose ongoing management. One With Digital offers both, and many clients start with an audit.
Do you offer a one-time Google Ads audit?
Yes. We review your account, tracking, and landing pages and deliver a written action plan with a walkthrough call. You can use the plan in-house or have us implement it.
Do you run Google Ads for home health, home care, and senior care organizations?
Yes. We work with eldercare, senior care, and aging-services organizations, including Crossroads Eldercare Options. We build campaigns around how families and caregivers search for care and follow Google’s healthcare advertising policies.
Do you work with businesses outside Grand Rapids?
Yes. One With Digital is based in Grand Rapids, MI, and works with businesses across Michigan and throughout the country.
How is Google Ads management priced?
Management is a monthly fee based on scope, such as the number of campaigns, platforms, and locations. Ad spend is paid directly to Google and kept separate. We provide a written quote after a discovery call.
Get a Google Ads Audit & Strategy Consult
Not sure whether your Google Ads budget is working? Book a consult with One With Digital. We’ll review your account, tracking, and landing pages, show you where spend is leaking, and give you a prioritized plan, whether or not you hire us to manage it.
Serving Grand Rapids, businesses across Michigan, and clients throughout the country.
"*" indicates required fields