A full-scale digital transformation for WellWise Services Area Agency on Aging
WellWise Services Area Agency on Aging helps older adults and people with disabilities find care, support, and community. At One With Digital, we applied a digital strategy for nonprofits that turned their outdated platform into a powerful, accessible tool.
With a smoother user experience, stronger content, and better visibility in search, their digital presence now reflects the heart of their mission. Since launch, they’ve seen a 25% jump in page views, 39% more organic traffic, and 31% more service inquiries.
WellWise Services is a nonprofit dedicated to supporting older adults, people with disabilities, and caregivers in Jackson, Hillsdale, and Lenawee Counties. Their team runs programs like the MI Choice Waiver, caregiver support, home-delivered meals, and help with Medicaid or Medicare. Every day, they make life a little easier for thousands of people across Michigan.
Grounded in a community-first mission, WellWise has earned lasting trust across the region. We came in as their digital partner to help expand that reach, using a nonprofit marketing approach that put real people first and made their services more accessible to those who need them.
WellWise had strong programs, a dedicated team, and deep community trust. But their old website wasn’t up to the task. Outdated design, tough-to-navigate menus, and a lack of accessibility features made it frustrating for users, particularly older adults, caregivers, and families in a hurry.
The site didn’t showcase everything WellWise could offer. They needed a platform that was easier for caregivers, families, donors, partners, and staff. The idea was to improve nonprofit website accessibility, strengthen digital community engagement, increase donations, and make service requests simple for everyone.
We gave the WellWise website a fresh start. First, we cleaned up the structure, simplified navigation, and made sure the site worked just as well on a phone as it does on a desktop. We added clear calls to action, updated key pages, and made it easier for people to find the services they came for.
A monthly SEO strategy focused on what people are really searching for led more families to the site. We refreshed existing content, published new blog posts and downloadable guides, and shaped messaging that matched what caregivers and families were actively looking for.
We also supported fundraising with content updates that spoke directly to community partners and donors.
Behind the scenes, we added tools to track what was working and where to improve. We provided ongoing digital consulting and stayed in close contact with the WellWise team to help them manage updates, review performance, and keep the site growing.
We made every change with the people who rely on WellWise in mind. The focus was on access, clear communication, and making sure anyone—whether a senior, a caregiver, or a community partner—could get what they needed, quickly and without confusion.
Here’s what we implemented:
With these changes, the WellWise website became a dependable resource for the entire community. People can now find answers faster, take care of tasks online, and connect to support with just a few clicks.
We made every change with the people who rely on WellWise in mind. The focus was on access, clear communication, and making sure anyone—whether a senior, a caregiver, or a community partner—could get what they needed, quickly and without confusion.
Here’s what we implemented:
With these changes, the WellWise website became a dependable resource for the entire community. People can now find answers faster, take care of tasks online, and connect to support with just a few clicks.
Since launch, WellWise has seen strong growth across every important metric: Between 2023 and 2024, the numbers showed a:
The team saw immediate SEO impact for nonprofits, with higher rankings on priority terms and more qualified traffic landing on service pages. Top pages like the homepage, Contact Us, and the Caregiver Resource Center showed major improvements in user activity, while digital engagement metrics like time on page and content downloads also moved in the right direction.
“Erik and One With Digital were great to work with! They have created and now manage multiple websites for us. We have been extremely pleased with the final results and would strongly recommend their services!”
A1 Rental
The One With Digital team were excellent to work with. Erik helped keep me on task to ensure the website was completed to my satisfaction in a timely manner; as I have a tendency to procrastinate. Erik also came to meet with me in-person multiple times to help me with not just the website but business card design, letterhead, fax coversheet etc. Erik went above and beyond assisting me and my compliance department coordinate to establish my new business email address. I’m very happy with the service they provide and I highly recommend One With Digital.”
Jasick & Associates
“I’ve had the pleasure of working with Erik on numerous advertising campaigns and website updates for our business, Crossroads Eldercare Options, and have consistently been impressed. Erik delivers high quality work and is incredibly responsive. I would recommend One With Digital to anyone looking for a true partner in the SEO/digital marketing/web-dev space.”
Crossroads Eldercare Options
“The One With Digital team is truly commendable. The result is an engaging online experience that effortlessly guides visitors through our services and resources.
WellWise Services
WellWise brought a clear sense of mission. Our job was to bring digital expertise that respected and amplified their work. From the very beginning, we worked side by side with their team, almost like we were part of their staff.
We kept things moving with regular check-ins, open communication, and a shared focus on what mattered most. Our involvement didn’t end when the site launched; we stayed connected, tracking performance and making ongoing improvements as new needs came up.
It’s our model for effective nonprofit collaboration. With the right alignment, an agency partnership doesn’t just complete a project. It helps the organization grow stronger, long after the work goes live.
Your mission deserves a nonprofit marketing partner who understands how to drive results. If you’re ready to improve how people find and engage with your services, we’re ready to help.
