How Meier Flowerland adapted during COVID-19 with a modern website, online ordering, and boosted local visibility.
Meier Flowerland is a beloved, family-owned greenhouse and florist in Brighton, MI. When COVID-19 hit, foot traffic fell, and an outdated website made updates slow, limiting their sales and visibility. They needed a modern greenhouse website design and a stronger local SEO to reach customers online.
One With Digital provided a mobile-friendly redesign with intuitive CMS editing, integrated online ordering, and clear product categorization. Through a targeted local SEO strategy developed specifically for garden centers, we boosted online visibility, streamlined orders, and increased customer engagement.
For over 60 years, Meier Flowerland has been a trusted name locally, a beloved family-owned garden center and greenhouse in Brighton. It continues to serve the local community in Livingston County, with customers spanning generations.
One of the leading full-service garden centers in Michigan, they offer lush annuals, perennials, seasonal décor, and custom floral arrangements for every occasion. They’re known for personalized service, local ties, and prompt delivery.
A modern website and strong online presence were the only things this local florist was missing, which led to a drop in business, particularly when COVID-19 hit.
At the start of the COVID-19 pandemic, Meier Flowerland needed to quickly become an e-commerce florist to serve customers safely and efficiently. They set out to protect staff and shoppers while keeping products accessible and communication clear.
The challenges involved:
All in all, these challenges required an organized digital upgrade that balanced safety with convenience. Meier Flowerland aimed to maintain continuity, sustain revenue, and remain a trusted local florist.
To meet Meier Flowerland’s goals, we rolled out a focused, step-by-step plan that emphasized clarity, speed, and easy management. We decided to streamline design, content, and operations so customers could browse, order, and pick up safely and seamlessly.
A clean, intuitive website redesign simplified navigation, highlighted best-selling categories, and clarified calls-to-action. Product pages now provide key information upfront, reducing friction and improving conversions.
Creating a fast, accessible, mobile-friendly website, with tap-friendly controls, and quick-load galleries was the next step in our strategy. This improved Core Web Vitals and provided a smooth experience on any device.
We built a custom ordering flow with product variants, delivery windows, and order notes to support safe curbside pickup. Automated confirmations and inventory rules reduced manual work and errors.
Our team integrated a seasonal promotions system for holidays and peak planting times. Now, their staff can schedule banners, spotlight categories, and run limited-time offers in seconds.
The older CMS dashboard was replaced with a user-friendly version that helps non-technical staff edit products, hours, alerts, and homepage content. Pre-built templates keep branding consistent without extra design work.
Florists rely on local SEO for online visibility, so we implemented structured data, optimized titles and metadata, and created location-focused content to boost their rankings. This increased local visibility and brought in both loyal and new customers.
The redesign laid the foundation of digital success and enabled Meier Flowerland’s team to update seasonal content independently. Their customers praised the cleaner design and easier navigation, which helped reduce friction.
This is how Meier Flowerland benefited:
Given the situation, our goal was to create a seamless customer journey from first search to checkout. To make that happen, we centralized inventory and rates and automated confirmations, check-ins, and checkout flows.
We also fixed tracking to link spend to bookings. But more importantly, we helped them present a consistent brand across the web, online listings, and maps. This helped reduce friction, cut waste, and capture more direct revenue.
Close collaboration and a deep respect for Meier Flowerland’s history and values guided every decision during this project. Our strategic web redesign created a scalable, easy-to-manage small business website that continues to deliver value long after launch.
Here’s what made this project a success:
From florists to garden centers, One With Digital builds custom solutions that help you adapt, connect, and thrive. Whether you need a new website design for your florist business or digital marketing for a greenhouse, we’ve got you covered. Take your florist business online like Meier Flowerland and experience the difference.
