A vacation rental marketing strategy that turned online visibility into real revenue.
Indigo Oceanview Properties is a leading luxury rental service offering 2- and 3-bedroom oceanfront villas and penthouses in Indigo Bay, St. Maarten, with private pools, gourmet kitchens, and ocean views. The brand faced limited guest automation, fragmented online bookings, weak SEO, and digital ads that did not convert.
With a custom vacation rental marketing strategy, One With Digital helped them build a conversion-focused customer journey, optimize SEO and metadata, and launch high-intent Google Ads. Thanks to this digital transformation, Indigo Oceanview Properties now enjoys more online visibility and a boost in bookings.
Indigo Oceanview Properties is a premium hospitality brand. The company offers 2- and 3-bedroom oceanfront penthouses and luxury villas in Indigo Bay, St. Maarten. Each residence includes a private pool, a gourmet kitchen, and sweeping sea views.
The team provides concierge-level service from booking to checkout. Their properties are known for privacy, modern design, and hotel-grade comfort. Whether it’s a Caribbean vacation rental for families or a group of friends, they offer a personalized, smooth experience.
Despite these several advantages, Indigo Oceanview Properties struggled to get online bookings as they lacked a cohesive high-end property marketing strategy.
Indigo Oceanview Properties ran on disjointed tools. Guest messages sat in different inboxes, and manual follow-ups slowed confirmations. Without vacation rental automation, it was challenging to keep track of the key touchpoints, including quotes, reminders, and post-stay requests.
Moreover:
Given the situation, our goal was to create a seamless customer journey from first search to checkout. To make that happen, we centralized inventory and rates and automated confirmations, check-ins, and checkout flows.
We also fixed tracking to link spend to bookings. But more importantly, we helped them present a consistent brand across the web, online listings, and maps. This helped reduce friction, cut waste, and capture more direct revenue.
We built a connected funnel that moves qualified travelers from discovery to checkout. Our strategy brought together vacation rental SEO, conversion-focused content, and booking automation to cut friction and grow direct revenue.
Our team focused on:
We rewrote property pages with clear features, scannable sections, and intent-led copy that answers traveler questions. We optimized titles, meta descriptions, headers, image alt text, and internal links for St. Maarten and Indigo Bay searches. We added schema markup for vacation rentals to boost rich results and capture long-tail keywords.
Our team built automated flows for inquiry replies, quotes, deposits, pre-arrival, check-in, in-stay tips, checkout, and reviews. We used placeholder tags for guest names, property names, dates, and links so every message feels personal, even at scale. We set send times by time zone and mapped messages to key milestones.
We connected site forms and ad leads directly to Lodgify to keep calendars, rates, and availability in sync. We used webhooks to pass source and campaign data for accurate attribution. This helped reduce manual tasks and prevented double bookings while keeping the Indigo Oceanview Properties team’s view clean.
Next, our team optimized their Google Business Profile with the right categories, a clear description, and high-quality photos and videos. We also published services, products, and UTM-tracked links for calls and website visits. In addition to this, we updated Q&A, prompted more reviews, and improved map accuracy with GPS links.
Finally, we turned our attention to Google Ads, targeting high-intent searches around Indigo Bay and St. Maarten vacation rentals with single-theme ad groups and focused match types.
We wrote responsive search ads to highlight features like private pools, ocean views, and family-friendly layouts, and we layered audiences and location controls. We set up conversion tracking, added negative keywords, and ran ongoing bid and budget tuning.
Throughout, the focus remained on creating a consistent, on-brand, and scalable experience. Every piece of the strategy was built to align with the brand and scale with growth, using consistent visuals and voice, reusable templates, modular automations, and data-driven analytics.
The crux of our strategy was Lodgify, a property management and direct booking platform for vacation rentals. Using this, we optimized various parts of the customer journey, which helped boost online bookings.
With GPS check-in links that open the exact coordinates in Google and Apple Maps, guests receive parking pins, entry photos, and step-by-step arrival notes. This reduced late arrivals and support calls.
We built automated emails and SMS with placeholder tags for guest name, property, dates, and door codes. These flows cover inquiry, quote, deposit, pre-arrival, arrival, in-stay tips, checkout, and review, making them more personal while cutting manual work.
We focused on direct booking optimization with clear pricing, transparent fees, trust signals, and a sticky “Book Now” CTA button. It was all about highlighting perks over OTAs, such as best rate, flexible changes, and add-ons. As a result, the site now lets customers book their stays without friction.
We routed post-booking contacts to the right team based on topic and time window. Urgent issues go to the on-site staff, while general questions are routed to the reservations inbox. Additionally, escalation rules keep response times fast.
We built vacation rental ads for search terms related to Indigo Bay and St. Maarten stays. This was achieved by using location filters, strong ad extensions, and negative keywords. We tracked conversions using UTM tags and refined bids to favor bookers, not browsers.
Our integrated program lifted traffic, conversions, and direct revenue across the client’s portfolio. Targeted vacation rental ads drove qualified demand. Automation and clean UX simplified operations, cut response times, and improved the guest journey from first search to checkout.
It takes two to tango, and the transparent collaboration between Indigo Oceanview Properties and One With Digital helped generate measurable impact.
Is your vacation rental brand struggling? Work with vacation rental marketing experts who drive your bookings through the roof. At One With Digital, we use SEO, paid media, and automation to reduce friction and boost your bookings.
