Empowering Area Agencies on Aging to Reach More Older Adults and Their Caregivers

From streamlined websites to awareness campaigns and grant-supported ads, we help AAAs better connect with older adults, caregivers, and communities.

Your mission is to support older adults and their caregivers. Our mission is to help you reach them. At One With Digital, we craft AAA digital strategies that amplify your message, improve access to essential services, and build trust in your community.

What Area Agencies on Aging Are Trying to Achieve

Area Agencies on Aging (AAAs) work tirelessly to support older adults and caregivers with essential services—meal programs, transportation, caregiver support, and housing assistance. But even the best services can be underutilized if people don’t know they exist.

We know you want to connect older adults and their caregivers to life-changing support. But achieving that takes clear communication, strategic outreach, and a strong digital presence. That’s where One with Digital comes in.

We help AAAs by:

Raising Awareness

Your services can change lives—but only if people know about them. We help you cut through the noise with clear, targeted marketing for senior services that makes sure older adults and caregivers understand the support you offer.

Driving Community Engagement for Aging Adults

We craft upbeat posts, email invites, and ad bursts for workshops and wellness days. Every message includes clear benefits, easy sign-up links, and friendly reminders, so your programs can truly run full.

Reaching Caregivers

Caregivers juggle busy schedules. We meet them where they are, late-night searches, Facebook groups, podcast breaks, with practical content that answers questions, highlights relief services, and links them straight to your hotline, intake forms, and local events.

Improving Digital Access

Older adults in rural or underserved areas shouldn’t miss out on support. We build accessible websites and design outreach strategies that make your services easy to find and use for everyone.

Raising Awareness

Your services can change lives—but only if people know about them. We help you cut through the noise with clear, targeted marketing for senior services that makes sure older adults and caregivers understand the support you offer.

Driving Community Engagement for Aging Adults

We craft upbeat posts, email invites, and ad bursts for workshops and wellness days. Every message includes clear benefits, easy sign-up links, and friendly reminders, so your programs can truly run full.

Reaching Caregivers

Caregivers juggle busy schedules. We meet them where they are, late-night searches, Facebook groups, podcast breaks, with practical content that answers questions, highlights relief services, and links them straight to your hotline, intake forms, and local events.

Improving Digital Access

Older adults in rural or underserved areas shouldn’t miss out on support. We build accessible websites and design outreach strategies that make your services easy to find and use for everyone.

Overcoming Marketing Challenges in the Aging Adult Industry

Running an Area Agency on Aging is tough enough without tangled marketing problems, such as:

Outdated Websites

A clunky, outdated website can frustrate users, especially older adults who may have trouble navigating. Your site should be clear, mobile-friendly, and accessible to all.

Limited Staff Outreach

Most AAAs are stretched thin. Managing social media, email campaigns, and event promotions can feel impossible without a dedicated team.

Underutilized Google Ad Grant for Nonprofits

You qualify for $10,000 per month in free Google search ads, but many AAAs don’t use this resource effectively. We help you make the most of it

Unclear Messaging

If your message isn’t clear, older adults and caregivers won’t know how you can help them. Generic content won’t cut it—your communications need to be clear, compassionate, and community-focused.

Every missed opportunity means another older adult or caregiver goes without the support they need. We help you overcome these barriers with practical nonprofit digital strategies that fit your team, budget, and mission.

A Simple, Effective, 3-Step Marketing Strategy for AAAs

We break every project into three clear phases, so you always know what’s happening and why.

Strategy and Setup

We start with a discovery session to learn about your programs, funding deadlines, and outreach goals. Then, we build a simple road map that covers audience targets, keywords, creative concepts, and a realistic timeline.

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Website & Accessibility Optimization

Your website is the hub of your outreach efforts, and it needs to work for everyone, including adults, caregivers, and community members. We update your site to be ADA-compliant, mobile-friendly, and easy to navigate. We also optimize your agency’s online listings, so local communities can easily find your services through search engines.

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Marketing & Growth

Once your digital foundation is in place, it’s time to build lasting connections. We create social media posts, email newsletters, and ad campaigns that speak to older adults and caregivers. Plus, we track performance and adjust strategies to make sure your outreach continues to bring more people to your programs and resources.

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Strategic Services That Empower Aging Support Agencies

Helping older adults shouldn’t be slowed down by clunky tech or scatter-shot outreach. We build a smooth, end-to-end plan that links every digital touchpoint to your mission. Our specific services include:

Accessible, User-First Website Optimization

We design user-friendly websites that are easy to navigate, accessible for all, and packed with clear information. From mobile responsiveness to text size, we cover every detail.

Google Ad Grant Management

We help you turn Google’s $10,000 per month in free ads into consistent traffic. Our team writes compelling ads and optimizes keywords that connect with seniors and caregivers.

Social Media and Email Campaigns

Stay connected with older adults, caregivers, and your local community through targeted posts, email newsletters, and event invites. Our messages are clear, engaging, and designed to drive participation.

Content Strategy & Accessibility Audits

We help you develop inclusive messaging and make sure your website is easy for all users to understand. Our team reviews your site for accessibility and recommends updates to enhance user experience.

Ongoing Performance Monitoring

You’ll never be in the dark about how your campaigns are doing. We track results, make adjustments, and keep you updated so your outreach keeps improving.

Awareness Campaigns

Promote your programs, whether it’s meal delivery, fall prevention workshops, or caregiver support. We create clear, compelling aging adult digital solutions that get noticed and drive engagement.

Supporting For-Profit Agencies, Too

Our digital strategies aren’t just for nonprofits. We work with eldercare consultants, medical fulfillment companies, home health providers, and others in the aging services space. From lead generation to search ads, we help for-profit businesses build credibility, drive engagement, and grow responsibly.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Helping Agencies Like Yours Create Impact

We’ve partnered with organizations across the aging services sector, each with its own mission, goals, and challenges.

One With Digital Logo
Long-Term Partnerships
USAging Conference Chicago 2025
USAging Conference
4AMI Annual Conference
WellWise Services Area Agency:

One of our most rewarding collaborations was with WellWise Services Area Agency on Aging in Michigan.

They came to us with a need for a more accessible, impactful digital presence. We redesigned their website, launched a targeted SEO and content strategy, and developed tools like a custom Caregiver Resource Center and a Community Impact page.

Our efforts resulted in:

  • 39% growth in organic traffic
  • 31% increase in form submissions
  • High engagement with caregiver tools and community-facing content

Their team now has a stronger digital platform that supports fundraising, service access, and community outreach.

Crossroads Eldercare Options

We also partnered with Crossroads Eldercare Options in Grand Rapids.  They came to us looking for a more professional, mobile-friendly site and a way to streamline user interactions.

We improved the site’s design and functionality, added click-to-call and text options, and built forms with SMS capabilities to make it easier for families and clinicians to get in touch. We also launched an SEO strategy and paid Google Ads campaigns to improve visibility.

The outcome:
  • More inbound phone calls and form fills
  • Better engagement on mobile
  • Clearer tracking to guide ongoing content and ad strategy

We were happy to create a stronger online presence for a team families already trust.

Want to see more examples of how we’ve helped clients like you?

A Trusted Partner for Area Agencies on Aging

Older adults and caregivers rely on your agency every day. You deserve a marketing team that’s just as dependable. Our aging services marketing agency blends industry insight, plain-spoken communication, and data-driven execution to help Area Agencies on Aging reach more people, without stretching budgets or timelines.

Always in Step with the
Aging-Services World

One with Digital is an USAging Annual Conference partner. We also attend the 4A Conference each year to learn more about funding updates, policy changes, and fresh outreach ideas. We turn these takeaways into practical tweaks that keep your digital strategy current and effective.

Clear Language, Inclusive Design

Our copywriters craft messages older adults and caregivers instantly understand. On the tech side, every site we build works smoothly with keyboards, screen readers, and mobile devices, no matter a visitor’s skill level or physical ability.

Hands-On Support When You Need It

Think of us as extra staff. We plan campaigns, polish copy, and run ads while you focus on delivering meals, rides, and caregiver relief. You get the benefits of an in-house team without the overhead.

Data-Driven Strategies with Proven Results

Every campaign we create is backed by data. Our nonprofit digital experts track every click, call, and form submission, giving you clear, easy-to-understand reports that show exactly how your programs are performing. If something can be improved, we adjust it.

Frequently Asked Questions (FAQs)

What digital marketing services do you offer for Area Agencies on Aging?

We offer a full range of services, including website design, social media management, email marketing, Google Ad Grant setup and management, content creation, and custom outreach strategies.

We handle everything, from checking your eligibility to completing the application, setting up your campaigns, and managing your account to maximize your $10,000/month in free search ads.

Most of our clients begin seeing increased website traffic, better community engagement, and higher event attendance within the first 30–60 days of working with us.

If you’re unsure, we can help. Our team conducts accessibility audits and makes necessary updates to make sure your site is compliant with ADA guidelines.

Yes, we write in clear, respectful language that resonates with older adults, caregivers, and their families. Our content is designed to be easy to read, understand, and act on.

Let’s Modernize Your Marketing to Better Serve Aging Communities

You already change lives every day. Let your marketing pull its weight too. A quick call with our team is all it takes to map out clear next steps: an easier website, sharper messaging, and campaigns that fill your programs. Choose One with Digital as your aging services digital partner and see the difference for yourself.

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Overcoming Marketing Challenges in the Aging Adult Industry

Running an Area Agency on Aging is tough enough without tangled marketing problems, such as:

Outdated Websites

A clunky, outdated website can frustrate users, especially older adults who may have trouble navigating. Your site should be clear, mobile-friendly, and accessible to all.

Limited Staff Outreach

Most AAAs are stretched thin. Managing social media, email campaigns, and event promotions can feel impossible without a dedicated team.

Underutilized Google Ad Grant for Nonprofits

You qualify for $10,000 per month in free Google search ads, but many AAAs don’t use this resource effectively. We help you make the most of it.

Unclear Messaging

If your message isn’t clear, older adults and caregivers won’t know how you can help them. Generic content won’t cut it—your communications need to be clear, compassionate, and community-focused.

Every missed opportunity means another older adult or caregiver goes without the support they need. We help you overcome these barriers with practical nonprofit digital strategies that fit your team, budget, and mission.