Better Communication for Lead Nurturing
In an article written by Annie Nova for CNBC titled Nearly 6 million older adults are living below the poverty line. These resources can help struggling seniors, it discusses the resources available to struggling older adults.
This impacts most people reading this blog as someone who provides these resources or those caring for older adults. One component of why older adults struggle is the challenge of getting in front of them to share the available programs. So how do we get in front of them? How do you stay relevant? It’s ok to feel overwhelmed but don’t worry because we have the processes and systems to help guide you.
So let’s break this down and look at 3 component to help improve future marketing efforts.
Communication
It all starts with communication. To effectively communicate you need to first understand who you are communicating with. We suggest using a know your customer questionnaire (if you need one, please send me an email or schedule a free strategy call). Once completed you should have identified who you are communicating with and now can plan how to communicate with them. Think about these questions. Where do they spend time? What do they read? What website resources do they use? The key point is to focus is on your target customer base. Make a list of all the details and resource that you uncover.
Now that you have gathered this information and know where they spend their time you can prepare your messaging to them.
- Communication
- Digital Assets
- Lead Nurture
Digital Assets
Now that you know who and where your target market is their time, the next step is to engage them. People can engage in many ways like social media, email, websites, and blogs to name a few, but what calls them to action? How do you get someone to provide an email address?
I like to relate this to dating. I would never ask someone to marry me on the first date. This is the same idea for marketing. You want to provide value and build trust with them first, like dating. One method of doing this is by providing a free digital asset in exchange for an email address. What is a digital asset? It is a .pdf document or tool that helps solve a problem or action steps toward solving a problem. Once you have the email address you can nurture those leads aka start the dating process.
Lead Nurture
The definition of lead nurture is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates the needs of the buyer based on who they are (using profile characteristics, such as title, role, industry, and so on) and where they are in the buying process. The goal is to build trust as a resource provider. Using email automation, you can build systems that do the process automatically! Yes, save time and human resources but automating these processes.
Relating this all back to the article, what can be done to help struggling older adults? You can build these systems to provide better communication to reach more people.
If you are looking for a strategy expert to help guide you through this process then schedule a free strategy call.
Lead Nurture
The definition of lead nurture is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates the needs of the buyer based on who they are (using profile characteristics, such as title, role, industry, and so on) and where they are in the buying process. The goal is to build trust as a resource provider. Using email automation, you can build systems that do the process automatically! Yes, save time and human resources but automating these processes.
Relating this all back to the article, what can be done to help struggling older adults? You can build these systems to provide better communication to reach more people.
If you are looking for a strategy expert to help guide you through this process then schedule a free strategy call.